Changes up ahead!


We are in the process of creating a new and improved website. Due to the changes, we are not currently updating this website and apologise for the images not displaying properly. We appreciate your patience and trust that the wait will be worthwhile!


Inspirations from Design Indaba 2013

Here follows a brief and paraphrased selection of pearls from this year’s Indaba:

Alexander Chen (Google): What is the sound of a scribble? (the question which eventually led to the hugely popular Les Paul ‘pluckable’ and recordable Google guitar logo)

Masashi Kawamura (Party – creative lab): If you use the same tools as everyone else, your stuff will look the same as everything else. We can create our own tools.

Alex Atala (chef, Brazil): The best way to be global is to be local. Put all your preconceptions aside. Sometimes the same smell/flavour can be delicious or disgusting, e.g. meat browning and a body being incinerated or dirty sneakers and cheese. We throw away lots of food. Don’t use 10 chicken wings, use an entire animal. This is respect. It’s time to review our relation with ingredients.

Asif Khan (architect): What is the simplest form of architecture? A roof, a cloud. Bubblebath could be architecture: combined with hydrogen gas, it can make clouds.

Christoph Niemann: Pursuing dead ends is creative life-ensurance.


Design Indaba Film Festival

Andrew at DI FilmFest

Image (c) Haley De Vantier

Andrew was invited to give his two cents on using humour in one’s work as an introduction to the film “Beauty is Embarrassing” (a film highlighting the highs and lows of art icon Wayne White’s career) last Thursday at the Design Indaba FilmFest. Along with cracking a few jokes, his main point was that humour helps one to connect with the audience on a human level and can make the message you’re trying to communicate more memorable.  Photo by the über talented Haley De Vantier from ‘haley takes photos.’


Available in October 2012! Cover illustration by Kronk. We did the infographic on the right.

We’re very excited to be featured in the upcoming Thames & Hudson publication, Goodvertising, due for release in October. The book is authored by Danish advertising consultant, Thomas Kolster, who is a passionate advocate for environmentally and socially responsible advertising. You can pre-order a copy here and see our work on the very first page!


Metaphoria turned 2 today!

Happy birthday to us!

Illustration by Robert Dersley.

Thanks to a little bit of luck, a good dose of love for what we do and the best clients and partners we could have hoped for, the first two years of our operation has flown by as loads of fun was being had. One of the greatest rewards has been learning about developments across various industries, but in particular the surge of possibilities opening up right beneath our feet. Living and working in Africa has never been as exciting as the era we’re about to enter. The introduction of new fibreoptic cables on the east and west of Africa is heralding a new era for the continent, opening up as yet unseen opportunities for local technology start-ups and users.

Thank you to all our clients for letting us be a part of this revolution, sharing insights and enabling us to do what we love.


What we learned at the Toffie Pop Festival 2012 in random order:

Cape Town City Hall

Team UK at the Cape Town City Hall

– Cape Town has quite a large hipster faction.

– It is possible to focus sound so that only one person can hear it on a busy platform.

– Most of Europe still have monthly air raid alarm drills as a remnant of the Cold War.

– There was a time when all water in Bolivia was privatised, even rainwater!

– There are more PR agents than journalists in SA.

– The Inuit word for the internet means ‘traveling through layers.’

– The following people impressed us greatly:

We hope the organisers employ some kind of speaker screening process in future as some of the talks were quite painful to sit through. Possibly also shorter sessions (30 or 40 mins) and making the speakers stand. The festival could be really great if there is a consistent level of preparation and standards of presentation. Full marks for the Cape Town City Hall as venue.

Our first Loerie award!

We Think Everything Through.

We Think Everything Through - Lunch

Some of you may know already, we did the illustrations for a self-promotional print campaign for The Jupiter Drawing Room (Cape Town), (conceptualised, designed and art directed by Lucas van Vuuren), which went on to win a bronze Loerie in 2011! The campaign, titled ‘We Think Everything Through’ consists of two posters depicting the painstaking thoroughness with which The Jupiter Drawing Room approaches problems and solutions for their brands.

The copywriter on the campaign, Jonathan Commerford, also won a Design Craft Certificate for Writing  and the posters received  a merit award at The One Show in New York earlier in 2011, which you can see here and here. One of the posters is featured in a new Gestalten book called Visual Storytelling – Inspiring a New Visual Language, a truly inspiring publication!

We Think Everything Through

We Think Everything Through - Travel

Welcome to our brand new website!

If you’ve landed up here, you may have seen how popular ‘infographic/s’ are (globally) as Google search terms at the moment. This is good news for us, and possibly for you, as this is exactly what we specialise in. With a combined experience of 15 years rendering vector-based, illustrated infographics, we are able to turn even complicated, abstract information into palatable eye-candy which is contextually sound. We customise each piece to the client’s Corporate Identity standards and specifications. Feel free to look at the pictures in our Portfolio and if you like what you see, drop us a line on the Contact page.

Click here to see Google Trends results for searches related to ‘infographic’ or ‘infographics.’


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